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American Red Cross displays impressive social media lineup

Corporate Social Media Case Study: the Red Cross

The American Red Cross is a huge brand in its own right, so it makes sense that the organization would fully embrace social media.  In a recent post, Claire Sale (the Red Cross “social media guru”) shared some of the different ways that individuals can interact with the brand:

Learn more:
American Red Cross: ‘crossify your life

December 30, 2008 2 comments

2 Responses

  1. Alexis 30 December 2008 at 6:21 pm #

    Wow! Go Claire!

  2. Maryl 31 December 2008 at 1:32 pm #

    This is a very creative idea!