American Red Cross displays impressive social media lineup

Corporate Social Media Case Study: the Red Cross

The American Red Cross is a huge brand in its own right, so it makes sense that the organization would fully embrace social media.  In a recent post, Claire Sale (the Red Cross “social media guru”) shared some of the different ways that individuals can interact with the brand:

• American Red Cross iGoogle theme (The theme rotates disaster relief photos throughout the day)
• A custom Red Cross avatar for Facebook, Twitter, LinkedIn, etc.
• A Red Cross Banner
• An embeddable Red Cross PSA for Facebook, your web site, etc.
• An invite to become a supporter on Facebook, YouTube, Flickr, Twitter, Ammado, SocialVibe, or LinkedIn.
• Ten American Red Cross chapters with blogs of their own

Learn more:
American Red Cross: ‘crossify your life