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ASICS brings runners together
Corporate Social Media Case Study: ASICS
ASICS has created YourRunningPartner.com — an online community for runners. While sharing many similarities with Reebok’s community, YourRunningPartner differs in that it’s largely driven by a few featured bloggers.
Covering categories like motivation, social running, training, and gear, each of ASICS’ six community bloggers covers a specific area of expertise. In addition to expert advice, the community also offers groups, a running log to track personal achievements, an event calendar, and a way for runners to create or find running routes in their areas.
Learn More: YourRunningPartner.com
January 5, 2010
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(via @SocialMediaOrg ASICS brings runners together – Corporate Social Media Case Study: ASICS ASICS has created You… http://ow.ly/16h7rC
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