The Big List Blog
Allstate: Earning legal buy-in for social media — live audio with Lizzie Schreier
The audio from yesterday’s public conference call with Allstate’s Lizzie Schreier, “Getting Started in Social Media Without Freaking Out Legal, Leadership or Liability Teams in Your Organization,” is now available for download.
In this call, Lizzie discusses:
- Positioning social media in legal terms
- Educating and selling to leadership
- Positioning the benefits of social media to folks unfamiliar with it
To get the download, click here.
March 18, 2009
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