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BBC news staff embraces social media

Peter Horrocks, the new Director of BBC Global News, recently told his journalists to start using social media as a core resource when covering stories. “This isn’t just a kind of fad from someone who’s an enthusiast of technology,” says Horrocks in an internal staff newsletter. “I’m afraid you’re not doing your job if you can’t do those things. It’s not discretionary.”

BBC news editors will also begin using Twitter and RSS readers as essential tools for listening to their audience’s feedback. Horrocks believes that this, in turn, will help his journalists have a better understanding of how their audience relates to the BBC brand.

Learn more: Guardian News

March 10, 2010 7 comments

7 Responses

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