The Big List Blog
Best Buy CMO uses blog for candid conversation
Best Buy CMO Barry Judge “gets it.”
Not only does Barry use his blog to talk candidly about all aspects of Best Buy’s business, but he also maintains a very active comment thread on each post. By calling his blog “Updates from the CMO of Best Buy”, he also follows appropriate disclosure best practices (see checklist 2 on the Blog Council Disclosure Best Practices Toolkit).
Barry’s closing thoughts on a recent post epitomizes openness and transparency: “There are obviously different points of view on this. I am interested in hearing feedback and on mine and differing thoughts.”
October 7, 2008
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