The Big List Blog

Best Buy preps for a social holiday season

Corporate Social Media Case Study: Best Buy

Best Buy has already begun preparing for the coming holiday season through various social media platforms. The company recently began advertising Twelpforce, a Twitter account staffed by more than 2,500 people providing immediate answers to consumer questions. Seven different new commercials are set to air in the near future in which the Q&A skits are set to Christmas carol melodies.

Best Buy is also bringing the Christmas spirit to Facebook. The company profile includes a Gift Ideas tab, which allows users to post questions and comments about Best Buy products as presents for the holidays and special occasions. Every item sold by Best Buy is accessible inside their Facebook page, which will soon include recordings of 25 Christmas songs, reworded to promote high-tech gifts.

Learn More: New York Times

November 3, 2009 5 comments

5 Responses

corporateblogs 3 November 2009 at 8:44 am #

Best Buy preps for a social holiday season: Corporate Social Media Case Study: Best Buy Best Buy has already be.. http://bit.ly/2k9hrr

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SocialMediaOrg 3 November 2009 at 9:17 am #

Best Buy preps for a social holiday season http://bit.ly/1LI85l

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SvenJohnston 3 November 2009 at 10:41 am #

Best Buy preps for a social holiday season: Corporate Social Media Case Study: Best Buy Bes.. http://bit.ly/OOlYa
via @SocialMediaOrg

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adamkmiec 4 November 2009 at 9:17 am #

Best Buy preps for a social holiday season http://bit.ly/1EodxX

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andinarvaez 6 November 2009 at 11:52 am #

Best Buy preps for holiday season http://bit.ly/3KaUrI The holidays…when SM’s ability to turn profit will b tested to the max

This comment was originally posted on Twitter