The Big List Blog

Betty Crocker uses Flickr for more than photo sharing

Corporate Social Media Case Study: Betty Crocker

Combining high-quality food images and cooking instructions, Betty Crocker is using Flickr to share recipes. With examples like “Southern Apple Crumble” and “Slow Cooker Beef Stroganoff,” Betty Crocker’s photostream now has hundreds of entries.

Each photo includes a detailed ingredient list and cooking instructions in the space typically used for simple photo captions, and their stream is categorized into sets such as “Slow Cooker,” “Gluten-Free Recipes” and “Muffins.” It’s a simple concept that offers a clever way to use Flickr for more than just posting photos.

Learn More: Flickr

Disclosure: Betty Crocker’s parent, General Mills, is a Social Media Business Council Member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.

December 15, 2009 5 comments

5 Responses

svenjohnston 15 December 2009 at 9:55 am #

Betty Crocker uses Flickr for more than photo sharing: Corporate Social Media Case Study: Betty… http://bit.ly/7CPklk via @SocialMediaOrg

This comment was originally posted on Twitter
SocialMediaOrg 15 December 2009 at 9:55 am #

Betty Crocker uses Flickr for more than photo sharing http://bit.ly/62U6N6

This comment was originally posted on Twitter
corporateblogs 15 December 2009 at 9:55 am #

Betty Crocker uses Flickr for more than photo sharing: Corporate Social Media Case Study: Betty Crocker
Combining h… http://bit.ly/7xqbvA

This comment was originally posted on Twitter
meghanhalter 15 December 2009 at 1:00 pm #

Go Betty! RT @SocialMediaOrg Betty Crocker uses Flickr for more than photo sharing http://bit.ly/62U6N6

This comment was originally posted on Twitter
TheChosenJohn 17 December 2009 at 11:07 am #

Food company innovates using Flickr – http://www.socialmedia.org/blog/betty-crocker-uses-flickr-for-more-than-photo-sharing/ – great idea

This comment was originally posted on Twitter