Blogging from the CEO's perspective

Corporate Social Media Case Study: Beth Israel Deaconess Medical Center

A CEO isn’t always the best person to run the corporate blog, but when they do they can offer unmatched perspective and influence on an industry.

Running a Hospital is Paul Levy’s blog about what it’s like to be the CEO of a large hospital. He shares opinions on medicine and health care issues, and does it all in a candid, open format. His posts cover topics such as a ranking system for physicians, congratulating his competitors, and challenging his industry to better share best practices.

Learn More: Running a Hospital