Bring your partners into the conversation

Corporate Social Media Case Study: Lenovo

When blogging about a new product launch, it’s helpful to have any important partners available and ready to contribute to the conversation.  When Lenovo recently launched a new system diagnostic product, Matt Kohut blogged about it and posted a video interview with the product manager and the third-party that developed the tool (PC Doctor).  But Matt didn’t stop there.  Look at the comment thread, and you’ll see that Paul Fallon of PC Doctor was brought in to address customer questions and concerns as well.

Learn More:
Inside the Box: Lenovo System Toolbox