Britain appoints new "Twitter Czar"

Corporate Social Media Case Study: Great Britain

In a quest to move more government services online, the UK government has appointed Andrew Stott as their first director of digital engagement, or simply, their “Twitter Czar.” Andrew will be in charge of moving more of the UK’s public services online and leveraging social media.

He is formally tasked with promoting the use of more web 2.0 technologies across government and, as one of his first acts in office, set up a Twitter account (@DirDigEng). The main focus of his job will lie in how the government can better use digital technologies to engage with citizens and provide online access to information.

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