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Cadbury promotes a new chocolate bar using social media
Corporate Social Media Case Study: Cadbury
Cadbury is promoting their freshly released Twisted bar via a two-stage social media experiment. Interested people first register as agents to locate the “Goo” — following and decoding clues around the UK in order to find hidden candy bars.
The second part involves “super agents,” ten people to whom the company gave Flip cameras with instructions to film, tweet, travel, and do anything possible to generate buzz about the new chocolate bar. The winner of the super agent contest — the person who has generated the most buzz according to Cadbury — will win a cash prize at the end of the competition.
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