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Cadbury promotes a new chocolate bar using social media

Corporate Social Media Case Study: Cadbury

Cadbury is promoting their freshly released Twisted bar via a two-stage social media experiment. Interested people first register as agents to locate the “Goo” — following and decoding clues around the UK in order to find hidden candy bars.

The second part involves “super agents,” ten people to whom the company gave Flip cameras with instructions to film, tweet, travel, and do anything possible to generate buzz about the new chocolate bar. The winner of the super agent contest — the person who has generated the most buzz according to Cadbury — will win a cash prize at the end of the competition.

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July 28, 2009 10 comments

10 Responses

  1. corporateblogs 28 July 2009 at 9:53 am #

    Cadbury promotes a new chocolate bar using social media: Corporate Social Media Case Study: Cadbury Cadbury is p.. http://bit.ly/hOxjG

    This comment was originally posted on Twitter

  2. Cartwright5 28 July 2009 at 4:05 pm #

    Cadbury promotes a new chocolate bar using social media | Business … http://bit.ly/185CrA

    This comment was originally posted on Twitter

  3. History522g 28 July 2009 at 5:01 pm #

    Cadbury promotes a new chocolate bar using social media | Business … http://bit.ly/hOxjG

    This comment was originally posted on Twitter

  4. Cartwright522g 28 July 2009 at 5:02 pm #

    Cadbury promotes a new chocolate bar using social media | Business … http://bit.ly/hOxjG

    This comment was originally posted on Twitter

  5. wallymart 28 July 2009 at 5:13 pm #

    Cadbury promotes a new chocolate bar using social media | Business … http://bit.ly/hOxjG

    This comment was originally posted on Twitter

  6. TheBizMaster 28 July 2009 at 10:48 pm #

    Cadbury promotes a new chocolate bar using social media | Business …: Corporate Social Media Case Study: Cadbu.. http://bit.ly/tTebj

    This comment was originally posted on Twitter

  7. AdOpsPartners 29 July 2009 at 1:49 am #

    Cadbury promotes a new chocolate bar using social media | Business …: Corporate Social Media Case Study: Cadbu.. http://bit.ly/SUtqR

    This comment was originally posted on Twitter

  8. BaltimoreHUD 29 July 2009 at 4:12 am #

    “Cadbury promotes a new chocolate bar using social media | Business …” http://tinyurl.com/np5fo9

    This comment was originally posted on Twitter

  9. jlipschultz 29 July 2009 at 7:25 am #

    Cadbury promotes a new chocolate bar using social media http://twurl.nl/po2b6b

    This comment was originally posted on Twitter

  10. kristirholmes 29 July 2009 at 7:30 am #

    rt @jlipschultz Cadbury promotes a new chocolate bar using social media http://twurl.nl/po2b6b – you had me at ‘chocolate’

    This comment was originally posted on Twitter