Cisco's Jeanette Gibson: Using social media for daily communications

As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco.

At BlogWell, you’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250. You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

Special thanks to our lead sponsor, Globalpark, for help making BlogWell possible.

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In her BlogWell San Francisco case study presentation, “How Cisco Engages Customers, Partners, and Press with Social Media,” Cisco’s Director of New Media, Jeanette Gibson, shares the company’s best practices in leveraging social media for daily communications and the process it uses to align its global workforce around deploying new technologies.

In Jeanette’s presentation, she covers how Cisco uses freely available tools for analytics, how the company is incorporating video and audio in social media, and their policy regarding employees and their personal brands online.