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Coca-Cola's expedition combines social media with world travel
Corporate Social Media Case Study: Coca-Cola
Playing off their “Open Happiness” theme, Coca-Cola has selected nine potential brand ambassadors to visit every country where Coca-Cola is sold and discover what makes local residents in each nation happy.
Before Expedition 206 kicks off, Coke is letting fans select the final three team members out of the remaining finalists. The winners will travel 150,000 miles to 206 countries for the entirety of 2010, documenting the experience through blogs, social media sites, video, and photographs.
Learn More: Mashable
Disclosure: Coca-Cola is a Social Media Business Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.
November 12, 2009
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Coca-Cola’s expedition combines social media with world travel: Corporate Social Media Case Study: Coca-Cola
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Coca-Cola’s expedition combines social media with world travel http://bit.ly/1cechO
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