Dell offers exclusive deals through Twitter, doubles follower count in less than 10 days

Corporate Media Case Study: Dell

Dell’s utilization of Twitter already has people talking after earning $1 million dollars over the holidays. Initially using their Twitter account to point to general sales, the company is now using the micro-blogging platform to share exclusive deals.

The result? Followers of @DellOutlet more than doubled from 12,000 to more than 25,000 in less than 10 days.

Learn More: TechCrunch.

–

Disclosure: Dell is a Blog Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.