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Dell's Lionel Menchaca: Blending community and e-commerce

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco.

At BlogWell, you’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250. You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

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In his BlogWell San Francisco case study presentation, “Blending Community and E-Commerce,” Dell’s Chief Blogger, Lionel Menchaca, explains how the company is working to share its community and forum content with more of Dell’s online audience.

In his presentation, Lionel shares how Dell is moving toward using single user ID’s across its many sites, how they’re looking to syndicate content across multiple channels, and how Dell is merging all blogs, forums, wikis, and media galleries onto a single platform.

August 5, 2009 7 comments

7 Responses

  1. corporateblogs 5 August 2009 at 9:56 am #

    Dell’s Lionel Menchaca: Blending community and e-commerce: As we gear up for BlogWell: How Big Brands Use Social.. http://bit.ly/17PrxB

    This comment was originally posted on Twitter

  2. SocialMediaOrg 5 August 2009 at 10:51 am #

    Dell’s Lionel Menchaca: Blending community and e-commerce http://bit.ly/b9C2J

    This comment was originally posted on Twitter

  3. bigdigit 5 August 2009 at 5:29 pm #

    Dell’s Lionel Menchaca: Blending community and e-commerce …: As we gear up for BlogWell: How Big Brands Us.. http://cli.gs/Rp9Xr

    This comment was originally posted on Twitter

  4. SDRealtors 5 August 2009 at 11:28 pm #

    Dell’s Lionel Menchaca: Blending community and e-commerce …: In his presentation, Lionel shares how Dell i.. http://bit.ly/17PrxB

    This comment was originally posted on Twitter

  5. Synthesio 6 August 2009 at 2:40 am #

    Short but sweet slide presentation by Dell’s Lionel Menchaca on online communities and e-Commerce: http://bit.ly/RnAzB

    This comment was originally posted on Twitter

  6. technologytalks 6 August 2009 at 2:05 pm #

    RT @SocialMediaOrg: Dell’s Lionel Menchaca: Blending community and e-commerce http://bit.ly/b9C2J

    This comment was originally posted on Twitter

  7. claudiafalt 7 August 2009 at 4:47 am #

    Dell’s Lionel Menchaca: Blending community and e-commerce http://bit.ly/NvHv5

    This comment was originally posted on Twitter