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Dell's Michael Buck on how social media is a core brand strategy

Corporate Social Media Case Study: Dell

In an interview with Marketing Magazine Group, Michael Buck, Dell’s Director of Global SMB Online goes into how Dell integrates social media as a core component of their overall brand strategy.

At Dell, social media isn’t a budget or revenue question, explains Michael, it’s a listening question. He goes on to say that their foremost objective is to listen and make it easy for the customer to engage them, and that one of the beauties of social media engagement is that there’s much less resistance to it (or need for SPAM-like advertising) because it’s permission-based.

Disclosure: Dell is a Social Media Business Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.

November 17, 2009 13 comments

13 Responses

  1. corporateblogs 17 November 2009 at 9:46 am #

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    This comment was originally posted on Twitter

  2. SocialMediaOrg 17 November 2009 at 10:04 am #

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  3. DebCM 17 November 2009 at 10:22 am #

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    This comment was originally posted on Twitter

  5. Clairemhopkins 17 November 2009 at 11:08 am #

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  6. O_Berard 17 November 2009 at 11:39 am #

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    This comment was originally posted on Twitter

  7. bdwallace 17 November 2009 at 11:53 am #

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  8. SE_blog 17 November 2009 at 12:30 pm #

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    This comment was originally posted on Twitter

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    This comment was originally posted on Twitter

  11. ArnoldBeekes 18 November 2009 at 11:05 am #

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  12. SocialMediaIs 18 November 2009 at 11:35 am #

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    This comment was originally posted on Twitter