Delta's guest blogger: Pro baseball player Jeff Francoeur

Corporate Social Media Case Study: Delta

Rather than having a travel expert or a business leader guest post on their blog, Delta’s blog features posts from Atlanta Braves outfielder Jeff Francoeur. Delta — a sponsor of the Atlanta Braves — invites Jeff to talk about everything from his family to traveling to baseball lingo.

In his posts, Jeff encourages comments and asks questions to readers and shares a lot of stories in a personal, friendly tone. Here’s an excerpt from his post, Sometimes It’s Nice to be Home:

Off-days

On Monday, we had our first ‘off-day’ in nearly two weeks. Baseball players do different things on off-days. Some go fishing, some go golfing, and some just relax with friends and family. One thing we all do, though, is stay away from picking up a bat and a mitt. This time, I took the day to just drive around the northern Atlanta suburbs with my wife, Catie. When you travel as much as I do, you forget how nice it is to just spend time with the ones you love, even if it’s doing something as simple as running errands. Yesterday, we did just that. It was a great off-day.

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