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Dentyne uses Twitter to fill empty cup holders

Corporate Social Media Case Study: Dentyne

To promote their new limited-edition bottles of gum, Dentyne asked fans to submit pictures of their empty cup holders on Twitter. The program highlighted their new packaging, specifically designed to occupy the otherwise empty beverage holders out there.

Participants submitted photos of their cup holders on Twitter via TwitPic, using the hashtag #emptycupholder. A microsite was also set up to help organize and track the buzz.

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February 10, 2010 3 comments

3 Responses

corporateblogs 9 February 2010 at 9:49 am #

Dentyne uses Twitter to fill empty cup holders: Corporate Social Media Case Study: Dentyne
To promote their new li… http://bit.ly/dDb98M

This comment was originally posted on Twitter
remimorel 10 February 2010 at 1:40 am #

RT @LeMondefr_Sport: Coupe de France : Quevilly fait chuter Rennes http://tinyurl.com/yzad6fq

This comment was originally posted on Twitter
JimDLovelady 10 February 2010 at 11:38 am #

Dentyne uses Twitter to fill empty cup holders – http://gaspedal.us/18h

This comment was originally posted on Twitter