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eBay uses social media to encourage smarter, greener shopping choices

Corporate Social Media Case Study: eBay

Through its re + purpose campaign, eBay has created an online community to educate consumers about shopping sustainably and buying green.

Using Facebook and Twitter as primary communication tools, the company’s Green Team has made it easy for eBay users to buy and sell products that save energy and resources, and that are sustainably made. Eco-conscious consumers who sign up for re + purpose are also entered into a $5,000 sweepstakes, with eBay donating $1 to Global Green USA for each registration.

Learn More: Facebook

November 24, 2009 8 comments

8 Responses

  1. corporateblogs 24 November 2009 at 9:40 am #

    eBay uses social media to encourage smarter, greener shopping choices: Corporate Social Media Case Study: eBay
    Thro… http://bit.ly/7O5LlH

    This comment was originally posted on Twitter

  2. SocialMediaOrg 24 November 2009 at 11:35 am #

    eBay uses social media to encourage smarter, greener shopping choices http://bit.ly/8VNtxl

    This comment was originally posted on Twitter

  3. dcrebekah 24 November 2009 at 11:38 am #

    neat! RT @SocialMediaOrg: eBay uses social media to encourage smarter, greener shopping choices http://bit.ly/8VNtxl

    This comment was originally posted on Twitter

  4. mikemost 24 November 2009 at 12:20 pm #

    RT @SocialMediaOrg: eBay uses social media to encourage smarter, greener shopping choices http://bit.ly/8VNtxl

    This comment was originally posted on Twitter

  5. SergioBastos 24 November 2009 at 3:58 pm #

    eBay uses social media to encourage smarter, greener shopping choices http://bit.ly/5lXLHe

    This comment was originally posted on Twitter

  6. leafygreeninfo 25 November 2009 at 11:12 am #

    RT @ebaygreen: RT @socialmediaorg eBay uses social media to encourage smarter, greener shopping choices http://bit.ly/8VNtxl #green

    This comment was originally posted on Twitter

  7. ebaygreen 25 November 2009 at 3:04 pm #

    @corporateblogs @dcrebekah @mikemost @SergioBastos Thanks for the RTs on the @socialmediaorg post! (http://bit.ly/8VNtxl)

    This comment was originally posted on Twitter

  8. glyka 25 November 2009 at 3:41 pm #

    eBay uses social media to encourage smarter, greener shopping choices http://tinyurl.com/yez5jnc #smcmx

    This comment was originally posted on Twitter