The Big List Blog

| All |

Einstein Bros. hosts instant-print Facebook coupon campaign

In what is considered to be the first-ever instant-print coupon campaign on Facebook, Einstein Bros. offered a free bagel to fans as part of their “Bagel and Schmear” campaign. In an interview with Bloomberg, Einstein Bros. Chief Concept Officer, James O’Reilly, said conversion rates with these coupons were more than double their normal redemption rates.

In less than 24 hours, membership to Einsten’s Facebook fan page grew from 4,700 to more than 300,000. Also as part of the campaign, Einstein assigned a person to engage specifically with fans on Facebook.

Learn More: InternetRetailer.com

March 2, 2010 7 comments

7 Responses

  1. SocialMediaOrg 2 March 2010 at 9:52 am #

    Einstein Bros. hosts instant-print Facebook coupon campaign http://bit.ly/aBrPYg

    This comment was originally posted on Twitter

  2. corporateblogs 2 March 2010 at 9:52 am #

    Einstein Bros. hosts instant-print Facebook coupon campaign: In what is considered to be the first-ever instant-pr… http://bit.ly/dD2UxO

    This comment was originally posted on Twitter

  3. SvenJohnston 2 March 2010 at 6:47 pm #

    (via @SocialMediaOrg Einstein Bros. hosts instant-print Facebook coupon campaign http://ow.ly/16HEyD

    This comment was originally posted on Twitter

  4. Akostic 3 March 2010 at 3:05 am #

    Einstein Bros. hosts instant-print Facebook coupon campaign – http://bit.ly/a75hIf

    This comment was originally posted on Twitter

  5. isocial_media 9 March 2010 at 12:26 am #

    RT @socialmediaorg Einstein Bros. hosts instant-print Facebook coupon campaign http://bit.ly/c7WEIS

    This comment was originally posted on Twitter

  6. SylviaSant 14 March 2010 at 7:52 pm #

    Einstein Bros. hosts instant-print FB coupon campaign – and their RB grows from 4,700 to 300,000 in 24 hrs http://gaspedal.us/19U < wooow!

    This comment was originally posted on Twitter

  7. chiprodgers 14 March 2010 at 8:26 pm #

    RT @SylviaSant: Einstein Bros. hosts instant-print FB coupon campaign – and RB grows from 4,700 to 300,000 in 24 hrs http://gaspedal.us/19U

    This comment was originally posted on Twitter