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Evian's "Live Young" campaign is a YouTube hit
Corporate Social Media Case Study: Evian
For the launch of their new ‘Live Young’ campaign, Evian created an interactive website that includes their newest commercial — babies on rollerblades — that is embedded through YouTube and has over 5 million views.
Alongside this video, Evian has embedded a second video that shows some behind the scenes footage of that commercial, a link to their Facebook fan page, music, and wallpapers that are made from screenshots of the video. Furthermore, much of the video’s success is likely attributed to the ‘share’ buttons below the video pane.
July 16, 2009
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