The Big List Blog
FedEx allows readers to rate blog posts
Corporate Social Media Case Study: FedEx
FedEx’s Citizenship Blog invites readers to review each post using a star system and displays the number of views each post has received.
The star system allows readers to pick anywhere from one star (“poor”) to five stars (“awesome”). This, combined with the displayed number of post views, makes it easy to see which posts have gotten a lot of attention and which posts visitors have enjoyed the most.
FedEx also categorizes popular posts in a sidebar widget, organized by the content with the most views and allows people to subscribe to this feed — making it easy for fans to be alerted any time new content is becoming popular.
March 16, 2009
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