The Big List Blog
FedEx uses blog to announce 2009 Super Bowl pullout
Corporate Social Media Case Study: FedEx
One of the key uses for a corporate blog is as a PR tool for getting out a message faster than a traditional press release. When your company is one of the biggest spenders in Super Bowl advertising, it’s newsworthy when you pull out of the event. Rather than issuing a press release for the announcement, FedEx’s Director of Advertising, Steve Pacheco wrote a post on the company’s Citizenship blog. “As a responsible employer of more than 290,000 employees and contractors worldwide, there is a time to justify such an ad spend and a time to step back.”
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FedEx, for the first time in 12 years, will not advertise in the 2009 Super Bowl
January 20, 2009
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