Ford puts its new car in the hands of 100 bloggers

Corporate Social Media Case Study: Ford

Ford is turning to 100 bloggers to introduce its new Fiesta, which is set to reach the US market in early 2010. Ford is loaning the cars to the “Fiesta Agents,” chosen from 4,000 who applied online.

Participants will share their experiences behind the wheel, completing monthly, themed missions from travel to social activism. Participants have been asked to offer honest thoughts and reviews throughout the experience. All content from the Agents will be aggregated at FiestaMovement.com, making it easy for followers of the program to follow everything on one site.

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Disclosure: Ford is a Blog Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.