FreshBooks uses Twitter for testimonials

After launching a new version of their homepage, invoicing company FreshBooks had a problem: They needed some new testimonials, quickly.

Admittedly, collecting testimonials can be a time-consuming process, as FreshBooks explains:

First you need to decide who to ask and then sort out how to ask (phone, email, forum, blog, etc). Then you need to compose some kind of message (email, post, etc), send it and wait. All of this takes time and potentially interrupts people who don’t want to be interrupted.

So, the FreshBooks crew turned to Twitter, asking for names, photos, and 15-20 words on why their fans loved FreshBooks. The results? FreshBooks explains:

In less than 10 minutes we had 9 testimonials, and were able to get a selection of those onto the new home page that same day. So a project that could have taken 4-8 hours – maybe more – took about half an hour. That’s a huge time savings, all thanks to Twitter.

See the full post.