Garmin uses blog for new customer service

Corporate Social Media Case Study: Garmin

With the end of year holidays recently finished, Garmin knew that many customers were going to have questions about their new GPS units.  Rather than write a self-congratulatory “We had a great Christmas!” post, the blog was used to welcome new customers and point out the right directions to find answers to common first-time questions.  This has a direct ROI benefit as a good portion of customers will now go to the blog for questions instead of calling a tech support call center.

Learn More:
Ask Garmin: Getting to know your gift

Disclosure: Your humble blogger was a recipients of a Garmin Nuvi as a stocking stuffer, but does not have any connection to the company besides being a new (and happy) customer.