General Mills' David Witt: Connecting with influential moms online

As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco.

At BlogWell, you’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250. You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

Special thanks to our lead sponsor, Globalpark, for help making BlogWell possible.

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In his BlogWell San Francisco case study presentation, “Yoplait Kids Connects with Moms Online,” General Mills’ Public Relations Manager, David Witt, explains how the brand connected with influential young moms online by combining their talkable product with an incentive to try it out.

David’s case study covers how General Mills focused on energizing consumers already interested in their product, how they reached out to moms and key bloggers, and how they achieved a positive, measurable ROI with their outreach.