Goodwill goes fashionista

Corporate Social Media Case Study: Goodwill Industries

Because blogs are easy to set up and start, they can be an easy way to promote lesser-known aspects of a big company’s business.  For example, did you know that Goodwill has a fashion blog?  Yes, the DC branch of the non-profit normally associated with job training, employment services, and thrift shops has a fashion blog.  Retail Marketing Manager Em Hall dishes advice and bargains in a sassy, no-holds-barred Queen of the Fashionistas tone:

“Say for example that – like me – you strongly dislike guns. You’re more of a street fighting kind of girl. Think more ‘West Side Story’, less ‘American Gangster’. You need these Brass Knuckle Heels, available from Patricia Field’s online store. Chanel who?”

Learn More:
DC Goodwill Fashion Blog … fashion at your fingertips