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Google's team approach to social media

Steve Rubel, Director of Insights for Edelman Digital, recently interviewed Google’s social media guru, Karen Wickre, discussing how the search giant approaches social media through a wide range of channels and formats.

Steve covers how Google went from a single blog with a lighthearted tone to using YouTube, Facebook, and an army of blogs and Twitter profiles. The tone has changed too: Today they’re covering issues like China, public policy, and privacy.

Learn more: SteveRubel.com

April 1, 2010 5 comments

5 Responses

  1. SocialMediaOrg 1 April 2010 at 9:30 am #

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    This comment was originally posted on Twitter

  2. corporateblogs 1 April 2010 at 9:30 am #

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    This comment was originally posted on Twitter

  3. SvenJohnston 1 April 2010 at 6:39 pm #

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    This comment was originally posted on Twitter

  4. IamIM 1 April 2010 at 11:07 pm #

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    This comment was originally posted on Twitter

  5. socialmedia247 1 April 2010 at 11:25 pm #

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    This comment was originally posted on Twitter