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Honda uses Facebook to show off brand love

Corporate Social Media Case Study: Honda

Through Facebook, Honda is working to prove their theory that everyone knows someone who loves a Honda. Called simply, “The Experiment,” fans can participate by either declaring they love a Honda (past or current), or by announcing that they know somebody who loves a Honda.

By accessing fans’ Facebook networks, The Experiment promises to show how Honda love connects people around the world, to offer the opportunity for fans to learn more about why people love Hondas, and to help Honda lovers meet other Honda lovers.

Learn More: Influential Marketing Blog

November 16, 2009 9 comments

9 Responses

  1. corporateblogs 16 November 2009 at 9:49 am #

    Honda uses Facebook to show off brand love: Corporate Social Media Case Study: Honda
    Through Facebook, Honda is wor… http://bit.ly/3WNmsk

    This comment was originally posted on Twitter

  2. SocialMediaOrg 16 November 2009 at 9:57 am #

    Honda uses Facebook to show off brand love http://bit.ly/2ayaaz

    This comment was originally posted on Twitter

  3. MardenKane 16 November 2009 at 9:59 am #

    RT @SocialMediaOrg Honda uses Facebook to show off brand love http://bit.ly/2ayaaz

    This comment was originally posted on Twitter

  4. andrclo07 16 November 2009 at 5:26 pm #

    Honda uses Facebook to show off brand love: From the Social Media Business Council’s Business Blogging Blog.. http://bit.ly/4BS1WZ

    This comment was originally posted on Twitter

  5. idrivea_honda 16 November 2009 at 6:13 pm #

    Honda uses Facebook to show off brand love: From the Social Media Business Council’s Business Blogging Blog.. http://bit.ly/2tRmoH

    This comment was originally posted on Twitter

  6. SvenJohnston 16 November 2009 at 7:28 pm #

    Honda uses Facebook to show off brand love: Corporate Social Media Case Study: Honda Throug.. http://bit.ly/1QFWgW
    via @SocialMediaOrg

    This comment was originally posted on Twitter

  7. cleveland129 16 November 2009 at 9:06 pm #

    Honda uses Facebook to show off brand love http://bit.ly/3L6PUd

    This comment was originally posted on Twitter

  8. markvanbaale 16 November 2009 at 11:37 pm #

    This is a very cool idea by Honda. I sure could see John Deere customers doing something similar if JD only did it: http://bit.ly/4wTXuw

    This comment was originally posted on Twitter

  9. glyka 25 November 2009 at 11:02 am #

    Honda uses Facebook to show off brand love http://tinyurl.com/yc23ymj #smcmx

    This comment was originally posted on Twitter