How a classic brand can successfully blog

Corporate Social Media Case Study: Coca-Cola

Classic companies can leverage a long history to blog successfully.  One of the best examples of this is the Coca-Cola Conversations blog.  Phil Mooney, who has served as Coke’s historian and archivist for more than 30 years, authors the blog and covers everything from recipes to memorabilia.  In one of the most popular segments, Phil highlights classic ads (and there’s a lot, considering Coke’s been placing ads since the late 1800′s!).

Check out some of these examples:

• Artists who have sung songs in Coke ads
• 1936 Coke ad in National Geographic
• The original Sprite Boy

Learn More:
Coca-Cola Conversations