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How Clorox uses gaming mechanics in social media — live from BlogWell

In his BlogWell San Diego case study presentation, “Gaming Mechanics in Social Networks,” Clorox’s Social Network Architect, Greg Piche, covers how they use gaming mechanics to drive customer engagement.

Greg shared how the company created CloroxConnects, a three-sided network to involve experts, consumers, and employees in the exchange of new ideas. He covered how different things motivate different people, how they use leaderboards, and how they avoid a reliance on expensive or monetary incentives.

BlogWell San Diego Social Media Case Study: Clorox, presented by Greg Piche

View more presentations from GasPedal.
March 30, 2010 7 comments

7 Responses

  1. lucidmarketing 30 March 2010 at 11:22 am #

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    This comment was originally posted on Twitter

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    This comment was originally posted on Twitter

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    This comment was originally posted on Twitter

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    This comment was originally posted on Twitter

  5. SocialMediaOrg 30 March 2010 at 8:44 pm #

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    This comment was originally posted on Twitter

  6. SMMadagency 31 March 2010 at 9:05 am #

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    This comment was originally posted on Twitter

  7. JukemFootball 7 April 2010 at 10:08 am #

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    This comment was originally posted on Twitter