How corporate social media can complement advertising

How can you use social media to help your traditional advertising efforts? Well, one way is to give it meaning, which is exactly what Chris Byrd of Dell did when describing Dell’s commercial using Kira Willey’s catchy tune, “Colors.”

In his post, Chris shares the creative purposes behind the selection of the song as well as an interview with Kira covering both her background as an artist and the inspiration for her music.

Read Chris Byrd’s post

Kira Willey inspirational video