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How Intel is making their press releases more social

Corporate Social Media Case Study: Intel

Intel’s “Press Room” has taken the traditional press page found on most corporate sites and overhauled it with lots of social media elements, including real-time Twitter feeds, external links to Facebook, and links to audio, video, and Intel’s blogs.

And while the press releases themselves are primarily structured in the traditional format, they too have been updated to include lots of external links, RSS subscriptions, and the ability to add comments and rate them.

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Disclosure: Intel is a Social Media Business Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.

September 2, 2009 4 comments

4 Responses

  1. SocialMediaOrg 2 September 2009 at 11:55 am #

    How Intel is making their press releases more social http://bit.ly/i1v6

    This comment was originally posted on Twitter

  2. renaudjoly 2 September 2009 at 2:15 pm #

    La press room d’Intel tres sociale. http://tr.im/xJQo #smo

    This comment was originally posted on Twitter

  3. kimschaumann 2 September 2009 at 2:51 pm #

    RT @peter_einarsson Reading: How Intel is making their press releases more social http://bit.ly/PCpvu #PR http://www.intel.com/pressroom/

    This comment was originally posted on Twitter

  4. StaffanLindgren 3 September 2009 at 3:58 am #

    Reading about Intel pressroom http://bit.ly/3nfLJQ

    This comment was originally posted on Twitter