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How P&G got a crash course in social media and helped a worthy cause at the same time
Corporate Social Media Case Study: Procter & Gamble
To get a bunch of social media ideas and to help a worthy cause at the same time, P&G invited a bunch of high-profile social media consultants and agencies together to see who could sell the most T-shirts for Tide’s Loads of Hope disaster relief charity.
Given only four hours, participants were separated into four teams that included P&G employees who watched everything they did. Each team was given a unique link to track shirt sales and a live dashboard showed the real-time stats of the competition. In the end, the event raised about $50,000 for charity (which P&G matched) as well as provided some priceless hands-on training for P&G employees.
May 4, 2009
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I’d like to know how P&G measured success on this campaign, and what its benchmarks were