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How P&G is mixing traditional and social media — live from BlogWell

BlogWell - How Big Businesses Use Social Media!Come to BlogWell: How Big Brands Use Social Media on May 5 in Seattle to hear Microsoft, Starbucks, Xerox, PEMCO, Nokia, ExOfficio, Boeing, and Intel share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

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In her BlogWell Cincinnati case study presentation, “Social Media for Beauty Brands,” Procter & Gamble’s Global External Relations Manager, Anitra Marsh, shares P&G’s four approaches to social media.

Anitra covered how P&G is mixing social and traditional media, how they’re focusing on key engagement topics, and how they’re developing authentic relationships.

Procter & Gamble: Social Media for Beauty Brands, presented by Anitra Marsh from GasPedal on Vimeo.

BlogWell Cincinnati Social Media Case Study: Procter & Gamble presented by Anitra Marsh

View more presentations from GasPedal.
May 3, 2010 11 comments

11 Responses

  1. SocialMediaOrg 3 May 2010 at 9:46 am #

    How P&G is mixing traditional and social media — live from BlogWell http://bit.ly/bDZsUY

    This comment was originally posted on Twitter

  2. corporateblogs 3 May 2010 at 9:46 am #

    How P&G is mixing traditional and social media — live from BlogWell: Come to BlogWell: How Big Brands Use Social… http://bit.ly/apedtp

    This comment was originally posted on Twitter

  3. evyish 3 May 2010 at 9:50 am #

    RT @SocialMediaOrg How P&G is mixing traditional and social media — live from #BlogWell http://bit.ly/bDZsUY

    This comment was originally posted on Twitter

  4. ambaldauf 3 May 2010 at 2:30 pm #

    How Proctor & Gamble is Mixing Traditional & Social Media [BlogWell] http://ht.ly/1Gsi8

    This comment was originally posted on Twitter

  5. SMMadagency 3 May 2010 at 2:30 pm #

    How Proctor & Gamble is Mixing Traditional & Social Media [BlogWell] http://ht.ly/1Gskn

    This comment was originally posted on Twitter

  6. YeovilCIM 3 May 2010 at 4:41 pm #

    How Proctor & Gamble is Mixing Traditional & Social Media [BlogWell] http://ht.ly/1Gskn /via @SMMadagency

    This comment was originally posted on Twitter

  7. alanayu 3 May 2010 at 5:30 pm #

    RT @YeovilCIM: How Proctor & Gamble is Mixing Traditional & Social Media [BlogWell] http://ht.ly/1Gskn /via @SMMadagency

    This comment was originally posted on Twitter

  8. SvenJohnston 3 May 2010 at 7:21 pm #

    How P&G is mixing traditional and social media — live from BlogWell http://ow.ly/17fYHY

    This comment was originally posted on Twitter

  9. PinBud 4 May 2010 at 6:27 am #

    #SocialMedia: How P&G is mixing traditional and social media live from BlogWell http://ow.ly/17gjFq

    This comment was originally posted on Twitter

  10. ChrisBujor 4 May 2010 at 6:27 am #

    #SocialMedia: How P&G is mixing traditional and social media live from BlogWell http://ow.ly/17gjFo

    This comment was originally posted on Twitter

  11. courierdan 4 May 2010 at 6:47 am #

    RT @PinBud: #SocialMedia: How P&G is mixing traditional and social media live from BlogWell http://ow.ly/17gjFq

    This comment was originally posted on Twitter