The Big List Blog
How Progressive is using Facebook to draw motorcyclists, promote hunger
Corporate Social Media Case Study: Progressive
Progressive Insurance has developed a motorcycle community on Facebook that has attracted nearly 2,000 fans. The page, which periodically unveils new bikes, gives motorcyclists an opportunity to connect with friends, post comments, and upload pictures, many from this year’s Biketoberfest in Daytona.
The company is also using Facebook to promote Corn for Kids, Progressive’s charity tour which is stopping at motorcycle rallies across the country collecting a suggested $1 donation per ear of roasted corn. Progressive is giving all the donations to local food banks to help feed needy families.
Learn More: Facebook
Disclosure: Progressive is a Social Media Business Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.



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