IBM combines social media and traditional media in B2B campaign

Clickz reports that IBM is combing traditional media with a new social networking site, Voice of the Business Partner, to push a new mid-market B2B campaign. “Chris MacLaughlin, VP of marketing in the IBM Systems & Technology Group, told ClickZ IBM hopes the partners will use the Voice site to create new relationships among themselves, and to form partner networks and alliances to better deliver IBM products and services.” According to Clickz, “MacLaughlin says this is the first time that social networking has been tried within IBM’s channel community, although IBM has used online forums in the past.” Thanks to the WOMMA word.