Intuit's Kira Wampler: Using social media and word of mouth to build the brand

As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco.

At BlogWell, you’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250. You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

Special thanks to our lead sponsor, Globalpark, for help making BlogWell possible.

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In her BlogWell San Francisco case study presentation, “Winning With Social Media,” Intuit’s Small Business Division’s Word of Mouth and Social Media Leader, Kira Wampler, shares how Intuit is a brand built on word of mouth and is applying this mentality to social media.

In this presentation, Kira covers how their social media presence has made it easier for fans of the brand to speak up, how Intuit is using Twitter to resolve customer issues, and advice on how to start small.