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JetBlue and United use Twitter to sell last-minute seats

Corporate Social Media Case Study: JetBlue and United Airlines

JetBlue and United Airlines are offering their Twitter followers discounted, last-minute fares to fill flights that might otherwise take off with a few empty seats.

Using a dedicated Twitter account, @JetBlueCheeps, JetBlue gave away their first “Cheep” in July — a $9 one-way trip from JFK to Nantucket — and has since notified followers about Cheeps every Monday. United Airlines uses their main Twitter account (@UnitedAirlines) to give away their Twitter-only “twares” — with their deals coming at any time for a flight leaving on any day, often available for only an hour or two.

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September 16, 2009 10 comments

10 Responses

  1. corporateblogs 16 September 2009 at 9:50 am #

    JetBlue and United use Twitter to sell last-minute seats: Corporate Social Media Case Study: JetBlue and United .. http://bit.ly/vg9vk

    This comment was originally posted on Twitter

  2. GunjanAy 16 September 2009 at 10:54 am #

    JetBlue and United use Twitter to sell last-minute seats: Corporate Social Media Case Study: JetBlue and United .. http://bit.ly/vg9vk

    This comment was originally posted on Twitter

  3. Muttiishere 16 September 2009 at 11:32 am #

    Corporate Social Media Case Study: JetBlue and United use Twitter to sell last-minute seats http://bit.ly/DelL7

    This comment was originally posted on Twitter

  4. SocialMediaOrg 16 September 2009 at 12:15 pm #

    JetBlue and United use Twitter to sell last-minute seats http://bit.ly/BSWu1

    This comment was originally posted on Twitter

  5. MBabcock3 16 September 2009 at 1:06 pm #

    RT @socialmediaorg JetBlue and United use Twitter to sell last-minute seats http://su.pr/1fgXQc great new way to bring back “stand by”

    This comment was originally posted on Twitter

  6. PaulDunay 16 September 2009 at 2:01 pm #

    JetBlue and United use Twitter to sell last-minute seats http://ff.im/-8ebjw

    This comment was originally posted on Twitter

  7. DennisMcGuire 16 September 2009 at 2:07 pm #

    Cool idea: RT @PaulDunay: JetBlue and United use Twitter to sell last-minute seats http://ff.im/-8ebjw

    This comment was originally posted on Twitter

  8. shyamster 16 September 2009 at 3:11 pm #

    RT @PaulDunay: JetBlue and United use Twitter to sell last-minute seats http://ff.im/-8ebjw

    This comment was originally posted on Twitter

  9. michaelloop 16 September 2009 at 5:47 pm #

    Start following United & JetBlue for last minute cheap fares (”twares”): http://bit.ly/DelL7

    This comment was originally posted on Twitter

  10. afslocalization 17 September 2009 at 10:46 pm #

    Can grocery stores use twitter like a few of the airlines are doing: http://bit.ly/DelL7

    This comment was originally posted on Twitter