JetBlue uses social media to internally communicate and share information

Corporate Social Media Case Study: JetBlue

With over 200 faculty members spread across locations in Orlando, Florida, New York, and Salt Lake City, JetBlue wanted to make it easy for JetBlue University faculty to collaborate and communicate among each other, as well as support more ideas from the bottom-up rather than top-down. To do so, JetBlue turned to internal blogs, wikis, and other social media tools to help its corporate training team share knowledge.

In a YouTube clip describing how the company is using the tools, JetBlue’s manager of social media for JetBlue University, Dan Dyer, said one of the biggest surprises was how quickly people had embraced the tools, and how several of them had “run with it,” despite not having previous social media experience.

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