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Kaiser Permanente's Hilary Weber: Using social media for internal collaboration

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco.

At BlogWell, you’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250. You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

Special thanks to our lead sponsor, Globalpark, for help making BlogWell possible.

In her BlogWell San Francisco case study presentation, “Harvesting the Low-Hanging Fruit of Internal Social Media Channels,” Kaiser Permanente’s Director of Internet Marketing Services, Hilary Weber, discusses the trend of turning social media inward and having employees use social networking tools as a way to increase efficiencies in information sharing and collaboration — with the fringe benefit of a deeper, hands-on understanding of social networking behavior as they then consider it as a way to reach customers and prospects.

Hilary’s case study covers Intuit’s “IdeaBook” — used like an internal town square where wikis serve as virtual tool sheds for teams, as well as some of their internal policies for employee participation and the platforms they’re using.

BlogWell San Francisco Social Media Case Study: Kaiser Permanente, presented by Hilary Weber
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July 29, 2009 10 comments

10 Responses

  1. rdille 29 July 2009 at 1:25 pm #

    Kaiser Permanente’s Hilary Weber: Using social media for internal … http://u.mavrev.com/vo23

    This comment was originally posted on Twitter

  2. petergold99 29 July 2009 at 2:27 pm #

    Kaiser Permanente’s Hilary Weber: Using social media for internal … http://bit.ly/EC5ah

    This comment was originally posted on Twitter

  3. SocialMediaWonk 29 July 2009 at 4:12 pm #

    Kaiser Permanente’s Hilary Weber: Using social media for internal …: In her BlogWell San Francisco case st.. http://bit.ly/letLW

    This comment was originally posted on Twitter

  4. brianmccartney 29 July 2009 at 4:18 pm #

    Kaiser Permanente’s Hilary Weber: Using social media for internal … http://bit.ly/hc1iw

    This comment was originally posted on Twitter

  5. InternetFlyGuy 29 July 2009 at 7:09 pm #

    Kaiser Permanente’s Hilary Weber: Using social media for internal … http://bit.ly/19lSFh

    This comment was originally posted on Twitter

  6. aowens2009 30 July 2009 at 9:32 am #

    http://bit.ly/TRW1d

    This comment was originally posted on Twitter

  7. aowens2009 30 July 2009 at 9:32 am #

    THRIVE Kaiser Permanente’s Hilary Weber: Using social media for internal collaboration
    http://bit.ly/TRW1d

    This comment was originally posted on Twitter

  8. RinkComms 30 July 2009 at 1:05 pm #

    Kaiser Permanente case study on wikis and other SM tools for collaboration-http://bit.ly/kznqo

    This comment was originally posted on Twitter

  9. SocialBttrfly 31 July 2009 at 12:22 am #

    Inside-info on Kaiser Permanente’s Internal Social Network “IdeaBook” from their Dir. of Marketing: http://bit.ly/h9urr

    This comment was originally posted on Twitter

  10. SocialBttrfly 31 July 2009 at 8:22 am #

    @califgirl232 Thanks for the RT: Inside-info on Kaiser Permanente’s Internal Social Network “IdeaBook” –> http://bit.ly/h9urr

    This comment was originally posted on Twitter