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Marriott earned $5 million from corporate blog
Corporate Social Media Case Study: Marriott
In August 2008, hotel giant Marriott revealed that the company had earned $5 million in bookings from people who clicked to the reservation page from the company’s corporate blog. The blog, which averages 6000 visitors per week and had more than 600,000 visitors since launching in January 2007, is authored by CEO Bill Marriott. Since he doesn’t use computers, Marriott dictates entries for his staff and the posts are transcribed from there.
Learn More:
Washington Post: Marketing Moves to the Blogosphere
January 7, 2009
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This is very inspiring news. We began a Blog in 2008, and hope to have similar news for you in 2010. Thanks for the great articles and tips.
Kathy – NWA WorldVacations Travel Blog