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Marshalls and T.J. Maxx calling all Christmas carolers
Corporate Social Media Case Study: Marshalls and T.J. Maxx
Sibling retailers Marshalls and T.J. Maxx are teaming up to invite Christmas carolers to record themselves singing classic holiday tunes like “Jingle Bells” and “Deck the Halls,” or to try their hand at their own rendition of the brands’ songs, “Deck Yourself Out” and “We Wish You a Better Way to Christmas Shop.”
Contestants have a few options to participate, including using their webcam to record themselves singing, or by downloading music bumpers and recording their own video. All the entries are posted to YouTube, with the winner taking home a $5,000 gift card. In addition, Marshalls and T.J. Maxx are donating $1 to Toys for Tots for each video uploaded.
Learn More: YouTube
December 21, 2009
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Marshalls and T.J. Maxx calling all Christmas carolers: Corporate Social Media Case Study: Marshalls and T.J. Maxx
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