Mayo Clinic mixes social and mass media to share an athlete's career-saving story

Corporate Social Media Case Study: Mayo Clinic

Through a healthy mix of blogs, Twitter, and traditional media, Mayo Clinic used a bunch of tools to share the story of how Philadelphia Phillies outfieler Jayson Werth had his career saved by one of Mayo Clinic’s orthopedic surgeons.

Through a few initial blog posts and video interviews with Jayson, Mayo Clinic’s Syndication and Social Media Manager, Lee Aase, built a story that caught the eye of USA Today editors. Not only did the mainstream publication run Jayson’s story, but they also worked with Lee to share content from a Twitter chat Mayo Clinic hosted for everyone to learn more about wrist injuries similar to Jayson’s.

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Disclosure: Mayo Clinic is a Social Media Business Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.