Molson sends employees as "roving reporters" to Olympics

As official beer supplier for the Vancouver 2010 Winter Games, Molson Coors has dispatched several employees to work as “roving reporters” during the games.

In a post outlining the project, Molson’s Sebastien Charbonneau (@MolsonSeb) explained they won’t be covering sporting highlights — they’ll leave that to the partner networks — and instead will be sharing behind the scenes stuff. Reporters will cover Molson’s VIP events, activities at their Molson Canadian Hockey House, and interviews with Molson Canadian/Export Fund Champion athletes.

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Disclosure: Molson Coors is a Social Media Business Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.