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My Starbucks Idea generates 70,000 ideas in its first year

Corporate Social Media Case Study: Starbucks

Starbucks is celebrating MyStarbucksIdea.com‘s first birthday, highlighting the event in their newsletter and sharing some of the results from the first year of the program. Perhaps most impressively, since March of 2008, more than 70,000 ideas have been submitted through the site.

A few of the ideas the currently in use that came from Starbucks’ fans include:

  • Free coffee for Gold Card members on their birthday
  • Starbucks VIP card
  • Splash sticks
  • Buy coffee beans, get a free cup of coffee

Learn More.

March 26, 2009 1 comment

One Response

  1. Lev Belkin 31 July 2009 at 7:45 am #

    Howard Schultz! I have developed the device for water treating and decrease in its price.
    The device serves as a water heater. Does not form a scum and saves the electric power. The device easily replaces existing heaters. It is cheaper. The processed water does not allow to be formed to stones in a human body and helps the best mastering of salts Са. I have received a priority on the international patent.
    I suggest you to use the device for preparation of coffee, tea and water as an exclusive only in your firm. Yours faithfully! Lev Belkin.