The Big List Blog
My Starbucks Idea generates 70,000 ideas in its first year
Corporate Social Media Case Study: Starbucks
Starbucks is celebrating MyStarbucksIdea.com‘s first birthday, highlighting the event in their newsletter and sharing some of the results from the first year of the program. Perhaps most impressively, since March of 2008, more than 70,000 ideas have been submitted through the site.
A few of the ideas the currently in use that came from Starbucks’ fans include:
- Free coffee for Gold Card members on their birthday
- Starbucks VIP card
- Splash sticks
- Buy coffee beans, get a free cup of coffee
March 26, 2009
1 comment
One Response
Recent Posts
- Social media case studies from PlayStation, Burberry, Mattel, and 12 more
- Social media job openings and new hires at American Express, Crayola, NASCAR, and more
- How Newell Rubbermaid implemented and grew privately-branded communities — live from BlogWell
- Social media case studies from Nissan, Farmers Insurance, Cadbury, and 11 more



Howard Schultz! I have developed the device for water treating and decrease in its price.
The device serves as a water heater. Does not form a scum and saves the electric power. The device easily replaces existing heaters. It is cheaper. The processed water does not allow to be formed to stones in a human body and helps the best mastering of salts Са. I have received a priority on the international patent.
I suggest you to use the device for preparation of coffee, tea and water as an exclusive only in your firm. Yours faithfully! Lev Belkin.