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NHL uses Twitter lists to help fans connect

Corporate Social Media Case Study: The NHL

Using Twitter’s latest feature, lists, the NHL is asking fans to tweet them with their favorite team to add them to special team lists. Lists are groups of Twitter users that anyone can create and can be followed by other Twitter users with a single click.

NHL’s lists make it easy for fans to find fellow fans on Twitter, as well as follow relevant conversations about their favorite teams. Since starting the project earlier this month, the NHL has listed more than 1,000 of their followers on over 20 individual team lists.

Learn More: NHL’s Twitter Lists

November 18, 2009 20 comments

20 Responses

  1. StephenSmyth 18 November 2009 at 11:10 am #

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    This comment was originally posted on Twitter

  2. SocialMediaOrg 18 November 2009 at 11:14 am #

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    This comment was originally posted on Twitter

  3. mindframes 18 November 2009 at 11:22 am #

    RT @StephenSmyth: NHL uses Twitter lists to help fans connect http://ff.im/-bECxo

    This comment was originally posted on Twitter

  4. freesourcing 18 November 2009 at 12:53 pm #

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    This comment was originally posted on Twitter

  5. gHPSport 19 November 2009 at 1:08 am #

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    This comment was originally posted on Twitter

  6. MotorCityFan 19 November 2009 at 2:25 am #

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    This comment was originally posted on Twitter

  7. SocialMediaSpn 19 November 2009 at 2:43 am #

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    This comment was originally posted on Twitter

  8. JimDLovelady 19 November 2009 at 6:37 am #

    RT @tweetmeme NHL uses Twitter lists to help fans connect http://bit.ly/1izEC8

    This comment was originally posted on Twitter

  9. capitalinicial 19 November 2009 at 7:33 am #

    RT @socialmediaorg NHL uses Twitter lists to help fans connect http://bit.ly/1izEC8

    This comment was originally posted on Twitter

  10. Mame10 19 November 2009 at 7:51 am #

    RT @capitalinicial: RT @socialmediaorg NHL uses Twitter lists to help fans connect http://bit.ly/1izEC8

    This comment was originally posted on Twitter

  11. Crocas 19 November 2009 at 8:26 am #

    RT @socialmediaorg NHL uses Twitter lists to help fans connect http://bit.ly/1izEC8

    This comment was originally posted on Twitter

  12. adamkmiec 19 November 2009 at 8:52 am #

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    This comment was originally posted on Twitter

  13. sandraproulx 19 November 2009 at 8:54 am #

    RT @adamkmiec: NHL uses Twitter lists to help fans connect http://bit.ly/gjCQO

    This comment was originally posted on Twitter

  14. JFrey16 19 November 2009 at 8:59 am #

    RT @adamkmiec: NHL uses Twitter lists to help fans connect http://bit.ly/gjCQO #LetsGoPens

    This comment was originally posted on Twitter

  15. ksuzan 20 November 2009 at 10:35 pm #

    RT @SocialMediaOrg: NHL uses Twitter lists to help fans connect http://bit.ly/2J0udv

    This comment was originally posted on Twitter

  16. allanschoenberg 22 November 2009 at 9:39 pm #

    See this @mikepilarz NHL uses Twitter lists to help fans connect http://bit.ly/gjCQO

    This comment was originally posted on Twitter

  17. DJLitten 22 November 2009 at 9:52 pm #

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    This comment was originally posted on Twitter

  18. mjleonard 22 November 2009 at 9:54 pm #

    RT @DJLitten: RT @allanschoenberg: See this @mikepilarz NHL uses Twitter lists to help fans connect http://bit.ly/gjCQO

    This comment was originally posted on Twitter

  19. mjleonard 22 November 2009 at 9:56 pm #

    RT @DJLitten RT @allanschoenberg: NHL uses Twitter lists to help fans connect http://bit.ly/gjCQO

    This comment was originally posted on Twitter

  20. KristenArnold 27 November 2009 at 5:04 am #

    RT @MotorCityFan: NHL uses Twitter lists to help fans connect: From the Social Media Business Council’s Business Blogg.. http://bit.ly/tqQ88

    This comment was originally posted on Twitter