Nike uses its blog to cover sporting events

Corporate Social Media Case Study: Nike

From time to time, Nike will use its blogs to cover upcoming sporting events. In their series of posts, “The Family: Versus,” they highlight match-ups between their “family” of sponsored NBA athletes.

While they don’t cover games with the details you’d expect of an ESPN article, they offer some interesting stats and storylines behind the games.

Here’s an excerpt:

Kobe Bryant and LeBron James, arguably the two best players in the NBA, face off tonight in what will be the most explosive, high-flying, backboard-crashing, ankle-breaking game of the new year.

The last time the two met in January 2008, LeBron put on a show with 41 points in the Cleveland’s close victory over L.A., earning his place at the top of the food chain. LeBron and the Cavs then went on to face Boston in the Eastern Conference semifinals, but fell after 7 grueling games.

See the full post.