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Nike's YouTube Academy series

Corporate Social Media Case Study: Nike

This summer, Nike launched their Nike Academy series on YouTube — a mix between reality TV, documentary, and educational series — all revolving around the sport of soccer. The series features a talented group of amateur players, all hoping for their shot at a professional contract.

As the players hone both their physical and mental soccer skills with a host of coaches, Nike’s series shares lots of how-to tips, practice drills, and advanced techniques for their soccer-loving YouTube subscribers. The series has helped draw more than 17,000 subscribers to their Nike Football channel, as well as bring in more than 1.2 million channel views.

Learn More: YouTube.com/NikeFootball

December 2, 2009 5 comments

5 Responses

  1. corporateblogs 2 December 2009 at 9:37 am #

    Nike’s YouTube Academy series: Corporate Social Media Case Study: Nike
    This summer, Nike launched their Nike Academ… http://bit.ly/5OiQcV

    This comment was originally posted on Twitter

  2. SvenJohnston 2 December 2009 at 9:37 am #

    Nike’s YouTube Academy series: Corporate Social Media Case Study: Nike
    This summer, Nike launch… http://bit.ly/7wW8sc via @SocialMediaOrg

    This comment was originally posted on Twitter

  3. SocialMediaOrg 2 December 2009 at 9:37 am #

    Nike’s YouTube Academy series http://bit.ly/8DZ1gd

    This comment was originally posted on Twitter

  4. SWoodMentoring 2 December 2009 at 9:54 pm #

    Nike’s YouTube Academy series: Members collaborate and share best practices in a friendly, productive, and private … http://bit.ly/5OiQcV

    This comment was originally posted on Twitter

  5. cleveland129 3 December 2009 at 4:29 am #

    Nike’s YouTube Academy series http://bit.ly/5OiQcV

    This comment was originally posted on Twitter